Lead Capture

Lead Capture with CARMS

 

It’s generally agreed that one of the best first steps towards gathering raving fans and growing a successful business is building a working list of prospects and customers that is much more than just a bunch of names and email addresses.

It’s most effective if you also collect useful marketing details on your tribe members and organize this data in a way that will help you build powerful campaigns that build rapport and truly connect with those people.

Whether you choose to use traditional forms of lead capture such as email, voice and web forms or are ready to step up to the latest mobile marketing technology that is revolutionizing marketing communications, CARMS delivers it all for you in one easy to use integrated, automated platform.

Let’s take a look at all of Strategy Driven Solution’s Customer Acquisition And Retention Management System (CARMS) capture methods:

SMS Marketing

ADVANCED SMS / Text Messaging

Mobile SMS/Text messaging has rapidly become a worldwide phenomenon that is embraced by people of all walks of life from preteens to senior citizens.

This inexpensive form of communication has become the preferred way of near instant connection with others. A mind blowing survey statistic reveals that 91% of all mobile phone users both keep their phones within one meter of them and keep them turned ON 24 hours a day.

So what you ask?

Think about the enormity of that statistic. What it really means is that text messaging is the most readily accessible method your likely prospects can use to instantly subscribe to your campaigns, ANY time and ANY where.

Give them the right incentive action to subscribe and it will take them a matter of mere seconds to join your tribe. Never again do they have to wait to get to a computer (which in most cases would mean they would forget). Now, they can just pick up their mobile phone and text you.

It’s FAST. It’s EASY. It’s FUN.

As soon as you have your CARMS campaign set up, your prospects can freeform text their name, email address, website and whatever else you’d like to prompt them for to your campaign phone number. Their texted information will automatically populate your campaign’s database fields. The mobile phone number they use to text you is also automatically recorded so you don’t have to ask them to give up their phone number, which tends to be resisted.

You automatically already have it in your database. Sweet, isn’t it?

You can immediately respond to their text and/or schedule as many future replies to them as you want. Even though they subscribed via text, you can use the system to automatically follow up by email autoresponder, mobile text message, direct-to-voicemail call and even by automatically creating and mailing physical letters and post cards.

It’s fully integrated, completely automated and totally awesome. Nothing else even comes close to doing everything that CARMS does for you.

Email Marketing

Email Automator

Getting prospects into your sales funnel by email is still an important tool and Instant Customer gives you the best platform available to handle, manage and automate the process. Each time you start a campaign, you automatically get a unique email address for that campaign. You never have to take the time to request one in advance…it’s always immediately available for you to use on demand.

Inside CARMS you get an easy to use, intuitive email editor that lets you use graphics, flash content, embedded links and more. You’ll be able to quickly send professional looking, full featured emails that really convert.

Every prospect capture method provided by CARMS including email, gives you the ability to respond immediately or schedule a future reply to a prospect’s request. Also, even though the contact came in by email, you can tell the system to automatically follow up by email autoresponder, mobile text message or a direct-to-voicemail call.

Embedded Web Form

Already have a website with an opt-in form online? We find that most subscription forms just send information from your site to a flat database that does little more than send occasional emails. For the first time ever, you now have access to an automated, multi-step follow up assistant that will capture your prospect’s information, mine the interwebs for more data on them, then take action to build rapport and trust with them much like a live human being would.

It’s easy to replace your existing web forms with an CARMS Subscription Form. As soon as you do, your new prospects will be put into the follow up campaign of your choice. They will then automatically receive your series of rapport building and sales messages from an email autoresponder, by mobile text or a direct-to-voicemail call.

You can use a standard form or customize your web form to get the pieces of information you want to receive from your prospects using our advanced API. Although it may sound complicated, the whole process can be done in a matter of minutes and can be as simple as using copy and paste functions.

Biz Card Scanner

Business Card Scanning (iPhone App)

One of the coolest things you can do with CARMS is instantly capture your prospect’s info right from their business card using our slick new our iPhone app.

Simply snap a quick photo of a new prospect’s business card with your iPhone and all the info on the card will automatically be transcribed into data fields and assigned to the campaign of your choice.

This app not only can be used as a business card capture device, it also gives you the power to remotely manage your marketing campaigns anywhere you have phone access. It’s truly amazing and is a great time saver.

Imagine being at a trade show, conference, Meetup group or speaking engagement, networking for your business. How many times have you left an event with dozens or even a hundred or more business cards?

Next, imagine that you go back home or to your hotel room, and in just minutes you take snapshots of your collected business cards and assign them to a specific campaign that is set up to follow up by email, mobile text message, a direct-to-voicemail call, postcard or letter. Mix and match modes of communication at will to be completely interactive and supportive.

Think your new prospects will be impressed with the speed and focus of your follow up? You bet they will.

Another powerful result of using this app is that once you have scanned in your cards you can let CARMS’s report and info gathering services tell you who the ‘big fish’ are among the contacts you have just collected.

If you’re at a multi-day trade show or conference the next day or maybe even later the same day you collected the contacts you can have a list of the most influential people that you might want to personally follow up with because now you have the business intelligence that can really tell you who they are and what needs and interests they might have.

This groundbreaking iPhone app gives you the power of a virtual support team that does all the hard work for you. You don’t have to wait till you return to your office and have a staff member (or even you yourself) manually enter all the data off those business cards. That not only takes more time, it probably costs you a lot more money.

You’ll also find that with the app you have a business intelligence team working for you 24/7 and are only as far away as your finger tips. This is a game changer that will transform your business marketing while out of the office from the first time you put it in play.

We also have Android and Windows Mobile versions in development.

        
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